*takes deep breath as he types mildly defensive post about GW*
Whilst this is of course an expensive bundle, it's not 'one thing', it's 23 kits. That's not to say that each of those kits aren't overpriced of course but it's hardly their most expensive product yet (although granted it could well be their most expensive 1-click bundle). I played Warhammer for about 10 years between the ages of 10 and 20, I think I once made a conservative estimate that I'd spent about £6000 on various bits and bobs (and I'm sure many people on this forum have far exceeded that total) but of course not buying it all in 1 go made it far more managebale.
However, I too am baffled by exactly who would buy this in one click. I'm not sure what kind of collector/player has the time/space/money to buy/paint/store this lot and yet wouldn't have bought much of it before. It's hardly an impulse buy for a new hobbyist!
I tallied the various bits up and the total of £1156 represents a £0 saving over buying the stuff individually which is where they've really screwed up - they didn't even round down to £1150!
Thing is, I'm sure there are a few dedicated 40k players out there who won't buy all £23 of these kits but who might have considered buying the bundle if it was around £1000. The GW of 10 years ago always did bundle deals with discounts, that's how you convince the consumer to fork out all the money up front. As it is, I literally can't imagine a single good reason to buy this bundle, even if you had the disposable cash.
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Finished 2nd in the 2014 GBHL. My Wife's so proud
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